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Demand Generation - Campaign Manager

Location: London (or other regional offices)

Sector: Corporate Environment – FS | PS – B2B & B2B2C

Responsible to: Head of Digital | Acquisition Marketing

As part of the Marketing, Communications and Bid team at Isio, a progressive advisory firm, working with clients of all sizes to deliver expertise in pensions, benefits, wealth planning and investment management - this is a critical role supporting the fast-paced growth ambitions of the business.

This role will be responsible for creating and executing strategies that generate interest and demand for Isio’s products and services across the business.

Department

The role is part of a marketing communications and bid team working in close alignment with business divisional leaders to drive new business opportunities.

The team is a fully integrated and valued component of our Isio strategy playing a key role in developing and delivering the firm’s strategy with an integrated approach to sales and marketing.

Objective

Facilitate acquisition business growth using a mixture of digital marketing, content creation, and data analysis to attract and nurture new customers.

This role will involve working closely with core stakeholders in the business, other central support functions and alongside colleagues across the marketing, communications and bid team to lead and manage demand generation campaigns.

Role and Responsibilities

This role encompasses the development and execution of demand generation campaigns across the marketing mix to drive new lead opportunities. It will be responsible for generating high quality leads, nurturing prospects and optimising the sales funnel.

• Developing and implementing demand generation campaigns to attract and engage potential clients

• Collaborating with cross functional teams to create compelling content for multi channels including email, social and digital advertising

• Working to understand buyer audiences, preferences and engagement strategies

• Managing creative campaign assets connecting with audiences

• Ensure brand consistency and compliance in regulated markets across all demand generation campaigns

• Analysing campaign performance metrics to optimise strategies and improve conversion rates

• Manage and maintain marketing automation tools to streamline lead generation processes

• Conducting market research to identify trends and insights that inform campaign strategies

• Assisting in the development of lead scoring and nurturing workflows to enhance customer engagement

• Managing and maintaining marketing automation tools to streamline lead generation processes

Key Skills & Experience

• Proven expertise in demand generation campaign roles.

• Strong analytical skills and ability to interpret data and make data driven decisions.

• Experience with marketing automation platforms, CRM software, SEO, PPC and social media advertising.

• Demonstrated ability to be part of a wider marketing team in support of organizational growth strategies.

• Proven track record in financial services or professional services sectors, with preferable wealth and investment experience.

• Possesses comprehensive experience across B2B, B2B2C, and B2C models

Demonstrated Commitment to our Core Purpose

• Power in Partnership: We work in partnership with our clients & each other – building open and trusted relationships. Working together allows us to deliver the best for our clients.

• Future Focus: We want to push our industry forward by solving problems in better ways that benefit both our clients & society.

• Strength in Difference: We work with diverse perspectives to find better solutions. Working with differences makes us stronger.

• People First: We recognise that pensions is a people business. People are the source of Isio’s expertise and it is people’s lives that we affect through our advice.

What we offer you

Isio is a people business, and we’re committed to helping our great colleagues gain a wide variety of experience, significant development opportunities and progression through the business. The variety of work that’ll be available to you will enable you to do this.

You can find out more about Isio and the benefits we offer here Isio - Careers & Benefits.

About Isio

Isio was ‘born’ in 2020 from the sale of KPMG UK’s Pension Practice to a private equity firm. An industry-leading challenger, we provide diverse expertise spanning Pensions, Investment, Benefits and Wealth to give clients an integrated experience.

Isio is built by challengers, innovators and forward-thinkers, grounded around a vision which strives to deliver greater financial confidence for everyone. We empower and develop those who join us – valuing curious minds and giving people the freedom to outperform. Known and respected for our agility, we harness specialist experience, bold thinking and the desire to push the boundaries of what we can achieve for our clients, from small to blue chip, public to private.

At Isio, we are committed to fostering an inclusive, equitable and diverse workplace, in which our colleagues feel they belong, regardless of background or difference. We uphold the values of respect, fairness, and inclusion in our actions and decisions. We believe that by adhering to these principles, we will create a stronger, more innovative, and supportive environment for all, as well as ensuring that the advice and support we provide to our clients is more creative, more insightful and leaves a lasting impact.

We have offices across the UK and many of our roles offer a hybrid, flexible approach to work to help create a work-life balance that works for you. Isio Group is an equal opportunities employer and we welcome applications from all suitably qualified candidates.

If you think you may require a reasonable adjustment to be made for any reason at any stage of your recruitment process, please email hrrecruitment@ISIO.com