Head of Digital & Acquisition Marketing

As part of the Marketing, Communications and Bid leadership team this is a critical role supporting the fast-paced growth ambitions of the business. We require someone that can lead a small team across digital marketing, data and demand generation accelerating our approach as part of a wider growth strategy.  The role will be focused on supporting B2B | B2B2C and B2C acquisition strategies through adopting a digitally led, data first model.

The role is part of a marketing communications and client development leadership team working in close alignment with business divisional leaders.

The team is a fully integrated and valued component of our Isio strategy playing a key role in developing and delivering the firm’s strategy with an integrated approach to sales and marketing.

What does the role entail?

Facilitate business growth by generating demand through strategic digital marketing, thorough research and insights, and effective CRM management. Consistently communicate Isio's brand, values, and vision across all marketing initiatives to strengthen lead generation efforts.

This role will involve working closely with core stakeholders in the business, other central support functions and alongside colleagues across wider marketing, communications and bid team. It also encompasses the development and execution of comprehensive data led, digital marketing strategies to enhance brand visibility and drive growth.

·       Leverage AI-driven digital and data strategies to increase efficiency.

·       Lead a small team of digital and social marketers, as well as data specialists, to implement campaigns and marketing programs.

·       Set the strategy for new business opportunities working to business growth objectives through acquisition led marketing campaigns driving demand and leads through targeted multi-channel programmes.

·       Oversee CRM marketing management, ensuring the evolution, maintenance, and activation of initiatives for both client and prospect engagement, while providing guidance on management information (MI).

·       Analyse market trends and customer behaviour to align digital strategies with objectives and optimise campaign performance for lead generation.

·       Manage segmentation, data analytics, and insights for Isio’s client base.

·       Administer the digital marketing budget and ensure return on investment for all digital campaigns.

·       Responsible for competitor research and analysis using MI to inform GTM strategies for new opportunities.

·       Manage and lead on client satisfaction delivery working in collaboration with wider marketing to inform marketing strategies.

·       Ensure robust risk management and governance frameworks are established for all digital and data marketing initiatives.

·       Collaborate with other leadership members across brand and client marketing, communications, and the pursuit team to define targeted buyer and client audience profiles and demand generation strategies.

What we’re looking for?

We require require someone with strategic vision, strong digital marketing and data management skills, and effective leadership overseeing Isio’s digital marketing strategy.

·       Strong strategic and commercial budget management skills

·       Proven expertise in digital marketing strategy development and execution

·       Deep knowledge of data management, martech and CRM

·       Proficient in segmentation & persona mapping for the client journey

·       Demonstrated ability to leverage client insights and data to support sales

·       Strong track record of leading digital, data, and CRM teams

·       Experience working within regulated environments in financial services is essential, specifically in wealth and investment markets

·       Advanced stakeholder management, influencing and communication skills

·       Effective and collaborative team player

·       Skilled at leading complex, multi-project initiatives

Why Join Isio

Isio is a fast-growing professional services business, that offers career development through an evolving client base, diverse and meaningful work, nationwide opportunities, and a culture that rewards high performance and accountability.

We hold ourselves to the highest standards and our values guide how we advise our clients, how we operate as a business and how we work together as a team.  We call it the Isio Attitude. We encourage our people to be bold, to communicate with conviction, and to deliver advice that matters.

Here, growth brings opportunity - more responsibility, more clients, and work that stretches and develops you. We invest in training and development so you can expand your skills and explore different career paths across diverse markets to make your mark. Isio is a place to realise your potential and build a career with impact. You can find out more about Isio and the benefits we offer on our career's website Isio - Careers & Benefits.

About Isio

Isio is a progressive and fast-growing advisory firm, partnering with clients of all sizes to deliver expertise in pensions, employee benefits and wealth advisory services.

Working with pension trustees, employers, individuals, families and their offices, we are supported by talented colleagues across 10 UK offices. With a Big 4 heritage we combine a strong focus on quality with a fresh perspective challenging traditional thinking.

Our culture shapes our work; we foster a supportive environment where we develop our people to grow and fulfil their potential. We invest in our services, products and technology, and provide clear, expert solutions for our clients. This brings clarity, confidence, and better outcomes for everyone.

At Isio, we are committed to fostering an inclusive, equitable and diverse workplace, in which our colleagues feel they belong, regardless of background or difference. We uphold the values of respect, fairness, and inclusion in our actions and decisions. We believe that by adhering to these principles, we will create a stronger, more innovative, and supportive environment for all, as well as ensuring that the advice and support we provide to our clients is more creative, more insightful and leaves a lasting impact.

We can offer a hybrid, flexible approach to work, supporting a work-life balance that works for you. Isio Group is an equal opportunities employer, and we welcome applications from all suitably qualified candidates.

If you think you may require a reasonable adjustment to be made for any reason at any stage of your recruitment process, please ask us hrrecruitment@ISIO.com.