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Head of Digital & Acquisition Marketing

As part of the Marketing, Communications and Bid leadership team this is a critical role supporting the fast-paced growth ambitions of the business. We require someone that can lead a small team across digital marketing, data and demand generation accelerating our approach as part of a wider growth strategy.  The role will be focused on supporting B2B | B2B2C and B2C acquisition strategies through adopting a digitally led, data first model.

The role is part of a marketing communications and client development leadership team working in close alignment with business divisional leaders.

The team is a fully integrated and valued component of our Isio strategy playing a key role in developing and delivering the firm’s strategy with an integrated approach to sales and marketing.

Role and Responsibilities

Facilitate business growth by generating demand through strategic digital marketing, thorough research and insights, and effective CRM management. Consistently communicate Isio's brand, values, and vision across all marketing initiatives to strengthen lead generation efforts.

This role will involve working closely with core stakeholders in the business, other central support functions and alongside colleagues across wider marketing, communications and bid team. It also encompasses the development and execution of comprehensive data led, digital marketing strategies to enhance brand visibility and drive growth.

·       Leverage AI-driven digital and data strategies to increase efficiency.

·       Lead a small team of digital and social marketers, as well as data specialists, to implement campaigns and marketing programs.

·       Set the strategy for new business opportunities working to business growth objectives through acquisition led marketing campaigns driving demand and leads through targeted multi-channel programmes.

·       Oversee CRM marketing management, ensuring the evolution, maintenance, and activation of initiatives for both client and prospect engagement, while providing guidance on management information (MI).

·       Analyse market trends and customer behaviour to align digital strategies with objectives and optimise campaign performance for lead generation.

·       Manage segmentation, data analytics, and insights for Isio’s client base.

·       Administer the digital marketing budget and ensure return on investment for all digital campaigns.

·       Responsible for competitor research and analysis using MI to inform GTM strategies for new opportunities.

·       Manage and lead on client satisfaction delivery working in collaboration with wider marketing to inform marketing strategies.

·       Ensure robust risk management and governance frameworks are established for all digital and data marketing initiatives.

·       Collaborate with other leadership members across brand and client marketing, communications, and the pursuit team to define targeted buyer and client audience profiles and demand generation strategies.

Key Skills & Experience

We require require someone with strategic vision, strong digital marketing and data management skills, and effective leadership overseeing Isio’s digital marketing strategy.

·       Strong strategic and commercial budget management skills

·       Proven expertise in digital marketing strategy development and execution

·       Deep knowledge of data management, martech and CRM

·       Proficient in segmentation & persona mapping for the client journey

·       Demonstrated ability to leverage client insights and data to support sales

·       Strong track record of leading digital, data, and CRM teams

·       Experience working within regulated environments in financial services is essential, specifically in wealth and investment markets

·       Advanced stakeholder management, influencing and communication skills

·       Effective and collaborative team player

·       Skilled at leading complex, multi-project initiatives

Demonstrated Commitment to our Core Purpose

Power in Partnership: We work in partnership with our clients & each other – building open and trusted relationships. Working together allows us to deliver the best for our clients.

Future Focus: We want to push our industry forward by solving problems in better ways that benefit both our clients & society.

Strength in Difference: We work with diverse perspectives to find better solutions. Working with differences makes us stronger.

People First: We recognise that pensions is a people business. People are the source of Isio’s expertise and it is people’s lives that we affect through our advice.

What we offer you

Isio is a people business, and we’re committed to helping our great colleagues gain a wide variety of experience, significant development opportunities and progression through the business. The variety of work that’ll be available to you will enable you to do this.

You can find out more about Isio and the benefits we offer here Isio - Careers & Benefits.

About Isio

Isio was ‘born’ in 2020 from the sale of KPMG UK’s Pension Practice to a private equity firm. An industry-leading challenger, we provide diverse expertise spanning Pensions, Investment, Benefits and Wealth to give clients an integrated experience.

Isio is built by challengers, innovators and forward-thinkers, grounded around a vision which strives to deliver greater financial confidence for everyone. We empower and develop those who join us – valuing curious minds and giving people the freedom to outperform. Known and respected for our agility, we harness specialist experience, bold thinking and the desire to push the boundaries of what we can achieve for our clients, from small to blue chip, public to private.

At Isio, we are committed to fostering an inclusive, equitable and diverse workplace, in which our colleagues feel they belong, regardless of background or difference. We uphold the values of respect, fairness, and inclusion in our actions and decisions. We believe that by adhering to these principles, we will create a stronger, more innovative, and supportive environment for all, as well as ensuring that the advice and support we provide to our clients is more creative, more insightful and leaves a lasting impact.

We have offices across the UK and many of our roles offer a hybrid, flexible approach to work to help create a work-life balance that works for you. Isio Group is an equal opportunities employer and we welcome applications from all suitably qualified candidates.

If you think you may require a reasonable adjustment to be made for any reason at any stage of your recruitment process, please email hrrecruitment@ISIO.com